PAUL & JOE

Last weekend "adopted" a few PAUL & JOE cosmetic members – a base primmer, a cream foundation and a pressed powder.

2 pressed powders with different packaging and lovely soft tones.

The foundation texture is amazingly smooth and moisture. However, due to the transparency texture, it may not done well on the concealing. Somehow, it may works pretty well for nude make up.

As usual, I would take a little time to know more about them before I started to get myself into the brand.

Personally, it would definitely nourishes your knowledge and creates the passion of using them.

I like the gentle packaging of this brand. The packaging is feminine and the peachy soft colour are perfectly defined for PAUL & JOE women – hedonistic. I am a hedonistic, are you in the group or yet?

The brand concept:
“Thoroughly enjoying life, valuing every moment – that is the philosophy of Parisians and of Sophie Albou herself. PAUL & JOE BEAUTE projects a lifestyle that brims over with a sense of happiness and well-being”
Sophie Albou
Who is the “PAUL & JOE Women”? Women who are totally self aware and fuelled by an inner confidence. Women who are brimming with so much determination to enjoy life that they may seem a little hedonistic. She is savvy, stylish, and not afraid to address her needs and desires.
Women who have these qualities, and at the same time project charm, passion and compassion. These are the women PAUL & JOE is made for. It is a perfect description of creator Sophie Albou herself. The radiance that emanates from her has the power to envelop all around her in happiness.